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Snowflake IPO and Your RSUs

You may have received another equity award from Snowflake called Restricted Stock Units. RSUs are more straightforward compared to your Incentive Stock Options, which were granted pre-IPO. RSUs [...]

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Snowflake’s Lockup is Ending: Prepare for an Emotional Roller Coaster

After guiding clients through their company’s IPO and the subsequent lockup, I wanted to share lessons from their experiences. You’ll learn about the three mental traps I’ve observed [...]

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Snowflake IPO and Your ISOs (Incentive Stock Options)

Your Incentive Stock Options are complicated. As Snowflake’s lock-ups come off in December 2020 and March 2021, your stock options will go from a promise to (a lot of) real money. I address [...]