GAIN PEACE OF MIND.
You’re a superstar gen x woman.
You want clarity on your priorities and financial planning.
My mission is to earn your trust, and put you and your family on the path to financial freedom.
Beyond the numbers.Hi, my name is Jane Yoo, CFP®, MBA, and I’m the founder and CEO of Jane Financial. I started my business to help put Gen X women and their families on the path to financial freedom. As a CERTIFIED FINANCIAL PLANNER®, I believe in an open, collaborative, and non-judgmental approach to: (1) discovering your goals and dreams, and (2) creating a financial plan customized to YOU.
How I can help.
Financial planning is my calling, and I believe in its power to transform lives. My qualifications include:
- Aspiriant, Wealth Management
- Vanguard, Portfolio Review Department
- Social Security Administration, Insurance Specialist
- MBA, University of Chicago (Finance, Economics)
- AB, Bryn Mawr College (Chemistry)
- Financial Planning Certificate Program, UC Berkeley Extension
When I was younger, I expected to climb the corporate ladder at one company, but life changed, and I decided to follow my own path. Running my own business is deeply gratifying.
Outside of work, I’m a doting aunt, meditation devotee, cat lady, and Star Wars geek.
The latest articles.
It’s difficult to evaluate whether a financial planner is a good fit for you. When you’re buying a physical product like a car, it’s easy to define the criteria, and to confirm that the car meets those criteria (color, sedan vs. SUV, etc). When you’re shopping for a service like financial planning, however, you won’t […]
The Equifax data breach has jeopardized the majority of Americans’ birth dates, SSNs, addresses, and some driver’s license numbers. Unfortunately, the Equifax data breach wasn’t the first of its kind. It’s likely that your information is already out there, and I don’t believe a credit freeze will be effective in protecting you from fraudsters. I’ve […]
If you’re considering adult braces, I say from firsthand experience that it’s worth it. I’ve had braces twice in my life: from age 15-17, and 35-37. As a teenager, I wore the retainer as instructed for a few years, but I fell out of the habit during college. Over the next 18 years, my teeth […]
International Cat Day, August 8th, is a testament to cats’ popularity. As a prospective cat owner, be aware that caring for your feline companion will be a long-term commitment. Cats live 15 years on average, and the total lifetime cost will be substantial. Total Lifetime Cost: $12,500! Set a budget. According to the ASPCA, the […]
Do you feel overwhelmed or exhausted by relentless news headlines? David Sipress of the New Yorker said this cartoon is one of his most popular creations. Perhaps you have an impulse to check your Facebook News Feed or Twitter due to FOMO (fear of missing out). But you can stay informed AND maintain your energy and […]